Faire at $616M/year growing 74%

Jan-Erik Asplund
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TL;DR: Sacra estimates that Faire hit $616M in revenue in 2023, up 74%, as they expanded their B2B wholesale retail marketplace to 100+ countries. For more, check out our full report on Faire and our members-only dataset on Faire’s GMV, take rate, retailer growth, and ARPU.

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Key points from our update:

  • Sacra estimates that Faire generated $616M in revenue in 2023, up 74% year-over-year from an estimated $355M in 2022, for a 35x revenue multiple on their $12.6B valuation as of their Series G extension in May 2022. Compare to B2B marketplace NuORDER which was acquired by Lightspeed POS in 2021 for $425M at a 21x revenue multiple on $20M in revenue growing 30% year-over-year.
  • Faire began an aggressive geographic expansion in 2021-2, launching first into the UK and Australia—they’re now the clear market leader with 100+ countries around the world, 2x bigger than their main European competitors, Ankorstore and Qogita. With 800K+ retailers on its platform as of 2023, Faire is looking to further expand TAM through better retailer discovery and matching, net-60 lending, and building software tools to power retailers' wholesale purchasing, inventory management, and operations.
  • Today, Faire’s average gross margin per order is around 73-75%—compare to Etsy (NASDAQ: ETSY) at ~69% with its B2C model, which incurs higher support and infrastructure costs compared to a Faire’s higher-AOV B2B marketplace. On a typical $1,000 transaction, Faire collects a $150 cut upfront (commission), collects $24.30 in processing fees (2.4% + $0.30), and incurs ~$30 in COGS (~17%)—with a negotiated rate with their payment processor of ~1.75% at scale, they’d net $126.8 per transaction.

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