What is the Racer program at Duffl, are its workers typically college students, and do these workers tend to be customers of the company as well?

This is the most unique piece of our business model: the fact that our racers are our customers are our brand ambassadors. Out of our top 10 customers of all time, 7 are racers. 100 of our racers account for 30% of all referrals, whereas the next 70% is generated by over 10,000 people, so that gives you a sense of just how powerful they are as evangelists for the brand.

It makes sense. This is a person who literally orders Duffl every single day, sometimes multiple times a day, they work for Duffl, their income comes from Duffl, so it's like a self-sustaining cycle. They work so they can eat so they can work, and they're hanging out with all their friends while they're working, and it's really a tight-knit community of people. It's to their benefit in every way to grow the community, to onboard more customers, and to recommend their friends to join the job so they have more friends to hang out with at the job. 

Overall, I'd say every single racer is a customer, and only the best customers get to be racers. Out of about 800 applications at UCLA, we have a less-than-1% acceptance rate.