Is using Klaviyo and Attentive together cost-prohibitive?

That was a big question I had as well, especially as Klaviyo is far from the cheapest platform in this space. Early on, they knew they could charge a price premium because the product was so good and so much better than other offerings, so racing to the lowest dollar was not the way they wanted to run the company.

I've seen that people will definitely use these platforms together. At Wonderment, of our customers using SMS, we’ve seen that roughly a third of our customers use Klaviyo SMS, roughly a third use Postscript, and roughly a third use Attentive. Then there's a handful of customers using something else, some not doing SMS at all, but of those doing SMS, it's a very even split. 

We also see a lot of merchants that move in between those platforms—between Attentive and Postscript, between Klaviyo and Postscript—looking for who has the best product and the best pricing because SMS is much more expensive than email.  

The ability to find a lower cost platform that covers the use cases that you need is really attractive at that point. That’s especially true in this era we appear to be entering into, where merchants are going to be really cost sensitive, or where you might see ecommerce founders who have not really taken any capital out of their business yet looking to save some money and take some out of the business.