Is online EBT spending effective for addressing issues like food deserts, or are convenience stores a better option due to their historical uptake?

Forage is definitely making it more equitable. Product-market fit is more important for a SNAP EBT online customer than it is for other customers. Many benefit recipients have disabilities, many have children, many don’t have a car or live in food deserts. Within online grocery shopping, for the most part, prices are normalizing to what they are in-store. So that’s a huge game changer for these consumers.

In terms of delivery and making it more efficient and equitable, companies like Farmstead, Misfits, etc. are a huge value add, because they can reach more zip codes. For the most part, 42 million Americans - all those SNAP recipients - weren’t able to transact online. That means merchants were missing a huge subset of people, and it’s actually 50% of all groceries. Fundamentally, we’re becoming a TAM (Total Addressable Market) expander for these merchants and platforms.