Back Market winning checkout trade-ins

Winning the trade in flow at checkout would turn Back Market from a resale storefront into part of the device supply chain. Today, most traded in phones are still captured by OEMs, carriers, and retailers before independent refurbishers ever see them. Partnerships like Sony, Visible, and Bouygues show how Back Market can sit closer to the moment a consumer upgrades, secure better inventory earlier, and then earn not just resale commissions but attachment revenue from plans, warranties, and insurance.

• The inventory logic is simple. Back Market depends on 2,700 refurbishers, but 75% of traded in devices currently flow directly to OEMs, carriers, or retailers. Moving upstream into point of sale gives it first look at premium devices, especially iPhones, which are the tightest part of refurbished supply.
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• The model is already visible in market. Sony used Back Market as the trade in partner for PlayStation upgrades, Bouygues Telecom began selling Back Market refurbished phones in about 500 stores in France, and Visible paired refurbished phone purchases with wireless plan offers in the US.
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• This is also how Back Market widens the gap with specialists like Swappie. Swappie buys, repairs, and resells inventory itself, which gives it control but ties growth to its own operations. Back Market can plug multiple OEMs and carriers into one marketplace and scale supply without taking devices onto its own balance sheet.
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The next step is for Back Market to become the default refurbished and trade in layer inside carrier stores, OEM checkout pages, and repair flows. If that happens, inventory constraints ease, non phone categories grow faster, and the marketplace captures a larger share of the upgrade cycle before competitors ever touch the device.