Turning notarizations into identity infrastructure

This move shifts Proof into trust infrastructure, where the real moat comes from being the system of record for identity evidence across many high value workflows, not from selling one notarization at a time. Traditional RON rivals mainly win on availability, workflow fit, and price per transaction. Identity and payments buyers instead care about whether a vendor can verify a person once, preserve that proof, and let it be reused across compliance, fraud, and money movement flows.

• The customer and deal shape changes materially. RON tools are usually bought by operations teams for a narrow document workflow. Identity and payments infrastructure is bought by fraud, compliance, security, and platform teams, often through enterprise procurement, which supports bigger contracts but stretches sales cycles.
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• The defensibility also changes. Proof has logged more than 5 million notarizations and nearly 1 million hours of recorded identity sessions, then extends that base with PKI, reusable credentials, and payment security products like Certify and OmniTrust. That starts to resemble a reusable identity network more than a point solution.
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• Comparable companies show why this market is tougher but more valuable. MetaMap sells orchestration across document checks, biometrics, sanctions, and financial data. ID.me is strongest when a verified identity can be reused across many services. Fraud vendors like Forter also build moats from network data that improves with every transaction.
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Going forward, the key question is whether Proof can turn notarization traffic into a broader trust rail for payments, digital assets, and enterprise identity. If it does, the company moves from a workflow vendor with transactional pricing to an infrastructure layer that sits deeper in customer systems and captures more value per relationship.