Scaling AI Adoption in Brazilian SMBs
Max Peters, CEO of Adapta, on building AI agents for Brazilian SMBs
The defensible part is not the model, it is the distribution and implementation layer that turns generic AI into repeatable behavior inside thousands of small businesses. Adapta is selling an owner led rollout motion, where a founder buys one seat, expands it to the team, then uses training, consultants, events, and templates to push adoption across agencies, law firms, clinics, architects, and real estate shops. That is much closer to HubSpot than to a pure chat app.
-
The product is designed around how SMBs actually adopt software. The owner is usually the buyer, the fastest growing segment is multi seat B2B, and consultants help customers map workflows, build internal tools, and make employees actually use the system after the sale.
-
Adapta is bundling more than chat. Users start with amplification, then build CRMs, dashboards, portals, landing pages, and automations inside the same platform through Skip. That makes the software stickier because more of the company’s work and context sits in one place.
-
The contrast with Glean and Langdock clarifies the lane. Glean wins by connecting many enterprise apps. Langdock leans on compliance and orchestration for Europe. Adapta’s wedge is Brazilian SMB enablement, local examples, local integrations, and education at a scale big tech does not provide.
This points toward AI operating systems that start as teaching and workflow products, then absorb more of the daily stack. The winners in SMB will look less like standalone model providers and more like software plus services companies, with the strongest players using local distribution, product bundling, and post sale guidance to turn AI curiosity into durable seat expansion.