Advisor Desktop as Growth Engine
Ritik Malhotra, CEO of Savvy, on the rise of tech-enabled wealth management
This reveals that the real wedge in modern wealth management is not custody or model portfolios, it is helping an advisor win more clients and serve each one with less manual work. Custodians like Schwab and Fidelity already give RIAs the basic rails to hold assets and plug in outside software, but advisors still juggle many separate tools for planning, risk, reporting, billing, prospecting, and onboarding. Savvy’s pitch is that one integrated front end can cut that switching cost, automate back office work, and free up time for client growth.
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In practice, advisor efficacy means turning a fragmented workflow into one system. Advisors often assemble multiple apps that do not talk to each other, then spend large chunks of the day moving data, cleaning it in Excel, and shrinking giant reports into a client ready summary.
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That matters because the economics are much better when the advisor is the growth engine. Savvy targets advisors with existing books, usually around $200M AUM, keeps their fee model, and shares in revenue. It argues better prospecting, better conversion, and more held away assets under management can multiply advisor revenue.
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This is also where Savvy differs from both custodians and consumer first firms like Compound. Custodians optimize for being the platform where assets sit. Compound starts with a rich client dashboard and advice layer for tech workers. Savvy starts with the advisor desktop and uses that to win the client relationship.
The next step in this market is deeper vertical integration around the advisor workflow. As reporting, trading, planning, and client communication collapse into fewer systems, the firms that own the advisor desktop will be in position to add more products, pull in more client assets, and gradually move from software layer to full wealth platform.