Flex Acquires Maza for $40M
Flex
The Maza deal shows Flex was buying a new customer entry point, not just a small fintech team. Flex already served established owner operators with a charge card and business banking stack. Maza added 250,000 mostly Spanish speaking solopreneurs, many in trades like cleaning, landscaping, and subcontracting, which gives Flex a way to capture business owners earlier and keep them as they grow into larger banking and credit customers.
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Maza started as a consumer finance app for Spanish speaking immigrants, then shifted toward entity formation, payments, and finance tools for solopreneurs after seeing that many users were running small businesses. That made it a natural fit for Flex, which had been moving toward serving both the business and the owner behind it.
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The price also bought growth. Maza was reported at 290% year over year revenue growth in 2024, and nearly all of its 22 person team joined Flex. Wellington had led Maza's prior $15M Series A, then also co led a $10M equity injection tied to the acquisition, which helped finance the combination and kept an informed investor involved.
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Strategically, this pushed Flex downmarket in the same way other vertical neobanks specialize by customer type. Mercury focused on startups, Slash on higher risk SMBs, and Flex on cash flow constrained owner operators. Maza gave Flex a lower end funnel into the same ecosystem, especially among Latino sole proprietors that traditional SMB banking often misses.
From here, the likely path is a laddered model where Flex starts with incorporation, debit, and simple money movement for one person businesses, then graduates them into cards, AP and AR software, and working capital as they hire and scale. That makes the Maza acquisition less like a tuck in and more like the opening move in building a full lifecycle SMB finance platform.