Zoom vs Gong and HubSpot

Zoom is trying to move up the stack from owning the meeting to owning the sales workflow that happens around the meeting. Gong wins by turning every call into a searchable system of record for reps, managers, and revenue ops, while HubSpot wins by bundling CRM, marketing, and now data enrichment. Zoom Revenue Accelerator pushes into the first model, but it enters a market where call recording is already a standard feature and distribution lives inside broader sales suites.

• Gong is no longer just a replay tool for sales coaching. It crossed $300M ARR in January 2025, with about 4,500 customers, and has expanded into forecast and engagement products that turn call transcripts into pipeline, risk, and next step data. That makes it harder to displace with a lighter meeting add on.
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• HubSpot is attacking the same budget from the other direction. Its Clearbit acquisition pulled company and contact enrichment directly into the CRM, part of a broader shift where sales teams want fewer tabs, fewer point tools, and one place to run prospecting, outreach, and reporting.
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• The underlying capability has spread fast because the infrastructure got cheap and modular. Meeting bot APIs, transcription, summarization, and search layers let many sales products add Gong like features on top of Zoom, Meet, and Teams, which turns call intelligence from a standalone category into an upgrade inside larger bundles.
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The next phase is a fight over who turns conversation data into action fastest. Gong is extending its lead by feeding call data into adjacent products, HubSpot is embedding more GTM data into its CRM core, and Zoom is adding agentic prospecting and follow up. The winners will be the platforms that make captured conversations directly change pipeline and rep behavior, not just summarize meetings.