Attentive Sells Software Infrastructure

The pricing model shows Attentive is selling software infrastructure, not taking a cut like an agency. Charging by messages sent and subscriber volume makes spend predictable for a brand marketing team, while Cartloop style pricing ties the vendor directly to campaign revenue. That difference usually maps to who does the work, how much strategy is bundled in, and whether the product is built for large brands that want control over their own sending program.

• Attentive now describes its pricing as custom and usage based, with plans built around message volume, list size, channels, and AI products. That fits a software platform model, where a brand pays for capacity and features, then uses its own team or agency to run campaigns.
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• In the same SMS category, Postscript is also priced per message, and is positioned as a lower cost Shopify focused option. That makes Cartloop the outlier here, because revenue share pricing behaves more like outsourced performance marketing than standard SaaS billing.
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• This pricing structure also fits Attentive’s move upmarket. It serves brands like Coach, Urban Outfitters, and Jack in the Box, and sells broader bundles across SMS, email, push, and AI. A larger brand usually wants a budget it can plan around, not a vendor taking a variable slice of every sale.
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The market is moving toward bundled messaging suites with clearer usage pricing. As Attentive adds email, push, RCS, and AI on top of SMS, its advantage is becoming a larger system of record for outbound commerce messaging, while revenue share players are likely to stay concentrated in lighter weight, service heavy segments of the market.