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Sacra estimates that Attentive hit about $200M annual recurring revenue (ARR) at the end of 2022, up 60% from $125M at the end of 2021.

Attentive reported powering more than $29B in revenue for customers in the year ending September 2025, up more than 48% from the prior year. During Cyber Week 2025, Attentive drove ~$2B in revenue across SMS, email, and push — its strongest Cyber Week on record — sending 5.7B messages, up 46% YoY. Revenue per brand grew +42% on SMS and +29% on email, with email click-through rates up +4.7% YoY and opt-out rates down 17% YoY. Attentive ranked Top 20 on the Forbes 2025 Cloud 100 for the fifth consecutive year and surpassed 1,000 email customers.

Attentive reached a $6.90B valuation as of 2021, with their funding round led by Bain Capital Ventures and Coatue. Based on 2021 revenue of $125M, this represented a 55.2x revenue multiple.

The company has raised about $863M in total funding across seven rounds, with participation from prominent investors including Sequoia, Tiger Global, and Wellington Management Company.

Key strategic investors in their latest rounds include Bain Capital Ventures and Coatue, who have helped establish Attentive as a major player in the mobile messaging space.

Attentive’s business model scales around a function of usage. Its value metric is per month, per SMS. This differs from companies, like Cartloop, which charge clients based on the revenue they garner using their SMS marketing. Customers can book a demo with Attentive to get a quote for the project requirements. 

Attentive heavily depends on partnerships to drive growth. It teamed up with BigCommerce last year, which provided access to 60,000+ customers. New partner customers can also use the Attentive tag through the BigCommerce extension. To avoid being pigeonholed, the company branched out from ecommerce to new industries, including retail, food & beverage, and entertainment.

Attentive serves both small businesses and corporates like Coach, Urban Outfitters, and Jack in the Box. The platform drives an average of 18.5% of total online revenue for its customers. In terms of pricing, Attentive offers only custom plans; however, based on reviews, it appears to be cheaper than other options, such as Klaviyo and SMSBump.

Attentive is a SMS platform that creates personalized messages by leveraging consumer behavior data. Its core feature is the patented Two-Tap™ opt-in flow, which lets brands minimize the path between catching a user's interest and convincing them to agree to a regular flow of marketing texts. First, the user notices something on a brand's website that causes them to click on a call to action to opt in. Via Attentive's tech, the user's text message app automatically displays a pre-written sign-up request, which gets sent to the brand's designated phone number. The Two-Tap™ flow also extends to desktop via QR codes, with early adopters like TeePublic/Redbubble reporting roughly 2x higher opt-in rates compared to prior methods.

Attentive's marketing and analytics software also helps users craft messaging campaigns with video, audio, and GIFs based on consumer behavior or demographics. Automatic text responses are sent according to customers' shopping habits, and the platform delivers targeted messages about products or promotions. It provides real-time metrics on which campaign fared better with whom, so changes can be made on the fly. Beyond traditional SMS, Attentive supports RCS Business Messaging — in partnership with Google and major U.S. carriers — enabling richer, app-like experiences including native video, carousels, suggested replies, and in-chat purchasing. Early RCS results have been significant: FragranceNet.com saw a +106% CTR, +50% CVR, and +47% revenue per send, while Spanx's previously unengaged segment recorded +236% CTR, +190% CVR, and +201% revenue per send. The platform's channel reach continues to expand, with push notifications, Google Ads Audience Syncing, and Tapcart push integration all available in open beta, alongside a cross-channel analytics dashboard and self-serve attribution window controls.

Attentive offers a wide range of integrations, including Mailchimp, Shopify, Zendesk, and HubSpot. It takes all data collected from subscription sign-ups and transfers them to the relevant CRM, resulting in a comprehensive overview of contacts. A bi-directional Snowflake Marketplace integration further extends this data layer, syncing first-party data — such as purchase history — into Attentive for targeting, while sending events, attribution, and order values back to Snowflake. So far, the results have been positive: 90% open rate, 30% click-through rate, and 25% increase in ROI.

As Apple's iOS 26 routes messages from unknown senders to a filtered inbox with no notifications — where filtered messages see 30–40% lower CTR and conversion — Attentive's Two-Tap™ opt-in flow and contact card saves are positioned as key mitigations, helping brands maintain deliverability by ensuring subscribers actively save sender contacts before messages arrive.

Attentive is competing in a space that’s quickly becoming saturated. Large customer communication management platforms that do a little bit of everything and niche startups are all fighting for market share. 

These companies, including Attentive and Mailchimp, deliver marketing solutions, some of which are automated, through different kinds of digital channels, from email to mobile. They primarily sell to businesses seeking to personalize and scale outreach. Mailchimp is easy to use and its analytics are detailed, the ideal combination for non-technical members. 

These platforms focus on the user lifecycle and tend to be more user-friendly and flexible. For example, Customer.io allows customers to set up and automate promotional emails, while running transactional emails at the same time. This is beneficial because customers can trigger a promotional email without interfering with system emails. 

These tools are designed for sales management. They help customers close more deals and streamline the sales process. Zendesk Sell is a CRM that requires minimal onboarding and is a unified place for salespeople to organize their contacts, deals, and calendar. 

Some companies are hybrids with Iterable and Braze being two examples. The former has a software that gathers consumer data and automatically sorts consumers into segments. It then sends customized messages based on the relevant information via email or text. The latter is similar in that it captures customers across the digital media spectrum and uses different sources to interact with users and send them targeted messages. Both companies give users broader utility than Attentive, which solely concentrates on SMS marketing.  

The global SMS marketing software market is forecasted to hit $24.7B by 2028 from $5.6B in 2021 at a CAGR of 20.4%. Surging popularity of social media and the rise of online shopping are driving growth. Additionally, email performance has plunged 45% over the past five years, spurring the emergence of text messaging as a key marketing medium. 

SMS marketing isn’t the norm yet, but it’s becoming more relevant. 83% of people received a text from a business in 2020. Furthermore, 61% of marketers planned on boosting SMS marketing budgets last year. Companies that help brands create personalized and behavior-targeted text messages, like Attentive, are poised for growth.  

Recently, due to increased demand for greater customization, Attentive launched a concierge product that delivers AI and human-assisted replies en masse across campaigns, triggered messages, and text. This is geared towards enterprises that have a large customer base and need to scale two-way communications, while reducing customer backlog. 

In terms of the future roadmap, Attentive is focusing on more actionable insights and deeper integrations. It aims to generate analytics that help users improve basket size and purchase frequency. The company is also looking to partner with more kinds of tools, enlarging its suite of integrations. 

Just a few months ago, Attentive opened its London office, the company’s first outside of the US. The goal is for the overseas team to better collaborate with brands around the world. Attentive already has a presence in Canada and Australia. Breaking into new markets gives Attentive’s US-based customers an opportunity to expand marketing efforts into new geographies.

Attentive’s lack of integration with other tech stack, such as Mailchimp and Recharge, makes it hard for users to fully customize messages. Another difficulty users face is segmenting SMS and emails separately, causing the same message to be sent to prospects in waves. Attentive is actively working on resolving these issues. 

SMS marketing is highly regulated. Businesses must get permission from customers before sending messages. Failure to do so can cost owners up to $1,500 per message. Thus, a lot of brands, in particular major ones, are hesitant to rely on this strategy, making it challenging for Attentive to move upmarket.