Procurement Software as System of Record
Gaurav Baheti, CEO of Procol, on bringing procurement online in India
Procurement software gets stronger with company scale because it sits in the middle of an expanding web of employees, approval rules, and suppliers, not just a single user workflow. Once a company runs requests, bids, negotiations, and purchase orders through one system, every new plant, team, and vendor adds more history and more process into that same tool. That makes procurement software look less like replaceable SaaS and more like operating infrastructure.
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The lock in is operational and network based. Procol says stickiness comes from onboarding more internal functions and more vendors. Ariba and Coupa built the same kind of moat in the West through supplier portals and business networks that handle orders, invoices, sourcing events, and supplier profiles.
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Procurement expands with complexity. A growing company adds categories like raw materials, logistics, packaging, and MRO, and Procol is designed to pull those into one sourcing workflow. That is the opposite of marketing tools, where teams often swap products as channels change or new point solutions appear.
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The newer procurement wave is mostly being sold as an add on, not a rip and replace. Zip is positioned as an orchestration layer on top of existing finance systems, and BRM is often used alongside other tools. That reinforces the pattern that once core procurement infrastructure is in place, new products usually attach to it rather than displace it.
The category is heading toward deeper system of record status. In India, that means sourcing tools like Procol can grow from digitizing offline buying into broader procure to pay and financing workflows. In mature markets, the winners will be the platforms that already own the supplier graph, transaction history, and approval logic that every new layer of automation needs.