Pilot standardized Bill to improve margins
Pete Belknap, ex-engineering manager at Pilot, on gross margin in software-enabled services
This reveals that Pilot improved margins by standardizing the customer stack, not just by automating bookkeeping. Paper checks are messy for a bookkeeping service because someone has to match a mailed payment to an invoice, a bank withdrawal, and the right expense category. By pushing customers onto Bill, Pilot turned a manual workflow into a digital one with cleaner records, which made monthly close faster and more repeatable.
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Pilot was built on top of QuickBooks and depended on connected finance tools to pull cleaner transaction data. The company explicitly tied better inputs to lower bookkeeping cost, which meant software recommendations were part of the service playbook, not an add on.
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The practical contrast with Ramp and Brex is where the data gets structured. Pilot cleans transactions after the fact, while Ramp and Brex try to capture merchant details, receipts, approvals, and card level context at the moment of spend. That shrinks the cleanup work that a bookkeeper has to do later.
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This is also why fintech products can gain leverage over banks and legacy payment methods. If one workflow produces cleaner records, fewer exceptions, and fewer back and forth emails, it lowers the cost to serve the customer. In bookkeeping, better data is not just nicer software, it directly changes gross margin.
Going forward, the winners in SMB finance will be the products that capture the transaction in digital form before it becomes an accounting problem. That shifts power toward cards, bill pay, and approval tools that generate structured data by default, and away from paper checks, weak bank feeds, and any workflow that forces humans to reconstruct what happened after the money already moved.