Adapta builds AI OS for SMBs
Max Peters, CEO of Adapta, on building AI agents for Brazilian SMBs
The real opening is not better models, it is better packaging for business owners who want AI to work without becoming AI experts. Adapta sits between consumer chat apps and enterprise software by bundling many models, localized workflows, Brazilian integrations, and hands on onboarding into one product that a company owner can buy first, then roll out across the team. That is a very different job from selling a model or selling a Copilot seat.
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The buyer is usually the owner of a services business, then the product expands to the rest of the company. That matters because SMB adoption is less about CIO approval and more about helping one operator use AI for copywriting, legal review, dashboards, CRM, and workflow automation in the same place.
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The middle ground is also geographic and operational. Adapta says it serves more than 100,000 SMBs, sells annual plans in 12 installments, and built education, events, and consulting around the software. That looks closer to HubSpot's SMB playbook than to Glean's enterprise search wedge.
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Brazil gives this segment unusual room to grow. Heavy mobile and WhatsApp usage, strong AI adoption, and a huge long tail of underserved SMBs make local workflow design more valuable than in markets where companies already run on deeply integrated enterprise software stacks.
From here, the winner in this layer is likely to look less like a chat app and more like an AI operating system for SMBs. If Adapta keeps turning chat into internal tools, automations, and company specific workflows, its position strengthens as model quality keeps commoditizing and Brazilian SMBs move from experimenting with AI to running daily operations on it.