Savvy's Push to Custody and Banking

This roadmap is really about taking Schwab out of the middle and turning Savvy from an advisor platform into the place where the client’s money actually lives. Today a modern RIA often uses one firm for custody, another for trading and reporting, and other partners for lending and banking. Owning those layers would let Savvy control account opening, money movement, lending against portfolios, and the full client experience, while keeping more of the economics inside one system.

• In Savvy’s earlier phases, the company is adding adjacent products like insurance brokerage, mortgages, and margin loans around the advisor relationship. Becoming the custodian and banking operator is the next step after that, because it moves from referring or brokering products to actually holding assets and operating the pipes behind them.
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• This is difficult because custody is the regulated core of wealth management. Schwab and Fidelity already combine custody, trading, advisor tools, cash management, payments, lending, and bank products for RIAs. That is why replacing them is a much bigger leap than building advisor software or a client portal.
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• There is a clear precedent for the path. Earlier fintechs used third party custodians like Apex to launch quickly, then some later pulled more of the stack in house. In wealth management software, Addepar has also moved deeper from reporting into native trading, showing how control of more workflow raises revenue and makes the product harder to displace.
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If this category keeps maturing, the winners will look less like point solutions for advisors and more like new private banks for the $1M to $20M client. The platform that controls custody, lending, and the daily operating workflow will have the strongest hold on both advisor distribution and client wallet share.