Celonis bought Integromat to automate

This deal turned Celonis from a company that shows where enterprise workflows break into one that can also fix them inside the same product. Process mining tells a customer that invoices are stuck, purchase orders are looping, or approvals are slow. Integromat added the wiring to push data and trigger actions across apps, which is much more scalable than relying on desktop bots clicking through old screens.

• Integromat was not just a small add on. It had already become a serious no code automation tool, later rebranded as Make, with a visual builder, broad endpoint coverage, and a product aimed at more sophisticated workflows than basic one step app syncing. That gave Celonis a ready made automation layer instead of building one from scratch.
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• The strategic fit was direct. Celonis launched its Execution Management System in October 2020 and said Integromat would be tightly integrated into it. The logic is simple, find a broken process in SAP, Oracle, or Salesforce data, then trigger the next step automatically across those systems.
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• The price looked smart because Celonis bought before no code automation fully repriced upward. Public reporting at the time said the deal was above $100 million. For a platform that later became a standalone automation business with about $40 million in estimated revenue by October 2023, that was an efficient way to buy product depth and a new user base.
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The long term path is toward software that not only diagnoses process problems but also routes the fix automatically across people, apps, bots, and AI agents. Celonis has kept pushing in that direction with Action Flows and orchestration, which suggests the Integromat acquisition was an early move toward owning both process visibility and process execution.