Savvy to own advisor and client frontend

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Ritik Malhotra, CEO of Savvy, on the rise of tech-enabled wealth management

Interview
Eventually Savvy will be the frontend for both the advisor and the client
Analyzed 4 sources

This reveals Savvy is trying to own the daily operating system of an advisor practice, not just add another tool. The point of one shared interface is to hide the mess of separate planning, risk, reporting, billing, onboarding, and prospecting systems behind one screen, so advisors stop retyping data across tools and clients see one clean portal instead of disconnected software.

  • In practice, the advisor workflow today is fragmented. Advisors may use as many as eight tools, spend large chunks of time moving data between them, then compress long vendor PDFs into a short client-ready summary. Savvy’s frontend ambition is to automate that stitching layer and generate the final client output itself.
  • This is also a business model decision. Savvy recruits or acquires advisors with existing books, then uses software to raise advisor productivity, lift wallet share from held away assets, and push operating margins higher. Owning the frontend gives Savvy the control point for all three.
  • The closest analogue is Addepar on the infrastructure side and Compound on the client experience side. Addepar expanded from reporting into trading and modeling modules, while Compound built a client dashboard around startup equity and holistic planning. Savvy is trying to combine advisor workflow control with a modern client portal in one stack.

If Savvy succeeds, the wealth stack should consolidate around a few systems that own the interface and relegate many legacy vendors to invisible data pipes. That would let Savvy move from being an RIA with integrations to a vertically integrated platform that can add insurance, lending, and eventually custody on top of the same advisor and client relationship.