From Mint to Tech Private Banking
Compound, Savvy, and the Mint for the 0.1%
The real shift is not from finance app to finance app, it is from mass market aggregation to high fee control of complex wealth. Mint helped millions see checking accounts and credit cards in one screen, but firms like Compound and Savvy are built for people whose money sits across brokerage accounts, private company stock, crypto, trusts, and tax entities, where a better dashboard can lead directly to advice, lending, private deals, and 0.75% to 1% annual fees.
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Mint was a consumer internet business. It stayed free, monetized referrals, and worked because it acquired users cheaply at scale. New wealth platforms start with far fewer users, but each client can be worth tens of thousands of dollars a year once assets are managed and adjacent services are layered in.
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The product difference follows the asset mix. Addepar and modern RIA software grew because richer clients own harder to track assets, from private funds to startup equity. That creates room for platforms that unify held away assets, surface liquidity options, and give an advisor one operating screen instead of eight disconnected tools.
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Compound and Savvy split the market in different ways. Compound uses a consumer style dashboard as the wedge, then expands into wealth management for startup employees and founders. Savvy sells software and operating leverage to advisors with existing books, then uses those advisors to capture high net worth clients.
This category is heading toward full stack private banking for tech wealth. The winning firms will not just show balances, they will become the place where clients refinance against stock, exercise options, buy private funds, coordinate taxes, and eventually hold more of the wallet than legacy banks that still treat private assets as edge cases.