Turo targets 30+ day rentals

This change shows Turo is trying to turn monthly trips from a niche use case into a core acquisition channel for people comparing Turo against leases, dealer loaners, and traditional rentals. By cutting the guest side fees that make long bookings look expensive at checkout, while also raising host economics with a smaller monthly discount, Turo is making 30 plus day trips cheaper to buy and better to supply at the same time.1 2 3 4 5

• The mechanics are simple. Since March 28, 2025, trips one month or longer have a $0 trip fee in most markets, and guest protection prices on monthly bookings were cut 50%. Turo paired that with all in pricing changes so guests can compare the real checkout price earlier in search.1 2 6
• Turo also changed the host side so monthly supply is more durable. It lowered the recommended monthly host discount from 60 to 70% down to 45%, said that lifts average host earnings 36% to about $736 per month, and simplified monthly settings to one recommended discount with a 1,800 mile limit.1 2 3 4
• This matters because long bookings look increasingly like an alternative to car ownership and leasing, not just travel. Turo identifies 3 plus month trips as its fastest growing segment, and its 2025 Kyte asset deal pushed it closer to an operator managed rental model that can also serve longer term demand.7 8

The next step is for Turo to build a full monthly car access product around this lower price entry point. That means more hosts setting cars up for long stays, more guests arriving through channels like Uber, and more competition with leases and neighborhood rental counters rather than only weekend car sharing.7 8 9