Jan-Erik Asplund
TL;DR: Sacra estimates that OnlyFans generated $1.3B in revenue in 2023 (up 20% YoY). While it’s now the biggest and most trusted brand in the space—the Coinbase of amateur porn—its core NSFW positioning limits its ability to go upmarket and expand its TAM. For more, check out our full report and dataset on OnlyFans.
Key points via Sacra AI:
- OnlyFans became a cultural phenomenon during COVID, growing from $56M in revenue to nearly $1B over the 2020-1 lockdown period when there was a hiatus on entertainment production, including professional porn, high unemployment and a captive audience. Designed to give fitness influencers, reality stars and travel bloggers an easier way to monetize their followings via subscriptions, OnlyFans found product-market fit with NSFW creators offering a 20% take rate vs. the 40% charged by sites like MyFreeCams.
- Post-COVID growth has decelerated to 17-20% YoY in 2022-23 compared with Canva at $2B in 2023 revenue (growing 50% YoY) and Chime at $1.3B (growing 30% YoY). OnlyFans’s core NSFW positioning limits their TAM expansion opportunities—with creators on the platform losing out on mainstream opportunities like brand deals, modeling contracts or appearing in Netflix shows—unlike SFW upstarts like Passes ($9.5M revenue run rate in March).
- OnlyFans has built the biggest and most trusted brand in their space—the Coinbase of amateur porn—backed by bank-grade KYC/AML to verify creator identities, moderation of all content and direct messages, and information sharing with law enforcement. Crowdsourced, user-uploaded porn—e.g. PornHub, Redtube, and YouPorn, all subsidiaries of Aylo (formerly MindGeek, ~$450M in revenue)—has experienced major headwinds around revenge porn, child pornography, and sex trafficking, resulting in demonetization by payment processors and a creator migration towards OnlyFans’s distributed, creator-driven model.
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