#ai

How Perplexity hits $656M ARR

Featuring

Perplexity San Francisco, CA

Perplexity is an AI-native web search startup.

Listed In

#ai-search

#ai

Jan-Erik Asplund

Published Feb 20th, 2025

TL;DR: As competition intensifies between Perplexity, foundation model companies, and Google, Perplexity is betting on deepening prosumer habitual use in key verticals like finance and shopping to drive growth to a projected $127M in 2025 and $656M in 2026. Sacra estimates that Perplexity hit $63M in ARR at the end of 2024, up 800% from $7M in 2023. For more, check out our full report and dataset on Perplexity.

We first covered Perplexity at $11M ARR in March 2024, growing 4,272% YoY, when it broke through with its strong initial product-market fit, and we followed up with them at $51M ARR in October, growing 1,600% YoY, as it started to scale.

Here’s our end-of-year Perplexity update with key points via Sacra AI:

Sacra estimates that Perplexity reached $63M in annual recurring revenue (ARR) at the end of 2024, up 800% year-over-year, with growth decelerating from 20% compounding monthly growth rate over those 12 months (CMGR12) to 12% CMGR3 over the last 3 months of the year, valued at $9B as of their $500M Series D in December (IVP) for a 143x forward revenue multiple.
As foundation model companies like OpenAI, Anthropic & xAI focus on search as a use case, eliminate their knowledge cutoff dates and build reasoning-based deep research agents—and Google for its part launches Gemini-powered AI features across search and all of its apps & devices—Perplexity risks seeing commoditized its core experience of AI-summarized search results for complex queries (10-11 words long).
By Perplexity’s own December 2024 projections of hitting $656M ARR by the end of 2026, it looks to hold the line at 11% CMGR through the next 24 months and 10x in revenue scale, betting that it can build novel product experiences on top of foundation models and deepen prosumer habitual use in key verticals like finance (Perplexity Finance, Perplexity Deep Research) and shopping (Buy with Pro, Snap to Shop).