HoneyBook at $135M ARR

Jan-Erik Asplund

Published Mar 31st, 2025

TL;DR: HoneyBook continues to expand its business management platform for independent service providers with embedded financial services and AI tools, positioning itself as an end-to-end vertical ERP for solopreneurs. Sacra estimates that HoneyBook hit $140M ARR in March 2025, maintaining a 12% growth rate through 2024 and early 2025. For more, check out our full report and dataset on HoneyBook.

We first covered HoneyBook at $112M in revenue in 2022, growing approximately 40% YoY, when it had just raised a $250M Series E at a $2.4B valuation and was expanding beyond its initial wedding vendor focus.

Here's our HoneyBook update with key points via Sacra AI:

Sacra estimates that HoneyBook reached $140M in annualized recurring revenue (ARR) as of March 2025, showing a moderation in growth from 40% in 2022 to 17% in 2023 and 12% in 2024, reflecting a maturing business model as the company's platform has facilitated over $12 billion in transactions for its 100,000+ independent business members.
HoneyBook's strategic expansion into embedded financial services through the launch of HoneyBook Finance in 2024—integrating a debit card, checking account, and money management tools—represents a significant evolution from its initial client management focus to a vertical ERP for independent service providers, mirroring the broader industry shift Matt Brown identified where vertically-focused software platforms increasingly absorb both workflow and cash flow to deliver higher-margin financial products to their users.
With the addition of AI capabilities across its platform, including automated meeting notes, email drafting, and smart workflow automations, HoneyBook is making a play to become the all-in-one B2B AI platform for solopreneurs—leveraging the comprehensive nature of its product to deliver AI features throughout the client lifecycle rather than requiring users to stitch together disparate point solutions or craft their own ChatGPT prompts for different business functions.

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