Fanvue at $65M ARR
Jan-Erik Asplund
TL;DR: Fanvue (founded 2020) launched as part of the post-OnlyFans wave of platforms offering direct-to-fan monetization for all creators, with growth taking off with the introduction of AI avatars in late 2023. Sacra estimates Fanvue hit $65M ARR in April 2025, up 450% year-over-year, and is pacing to exceed $140M ARR by the end of 2025. For more, check out our full report and dataset on Fanvue.
We first covered the adult creator monetization space in March 2024 with a deep dive on Passes, the “soft R” OnlyFans alternative scaling fast by offering Instagram-native influencers a safer, lower-fee platform to monetize thirst traps and fan access. We followed up in September 2024 with our breakdown of OnlyFans’ $1.3B/year business and its positioning as the Coinbase of amateur porn.
Key points on Fanvue via Sacra AI:
- OnlyFans’ rapid growth from $56M in revenue in 2019 to $1.1B in 2021 catalyzed a wave of “brand-safe” alternatives like Fanvue (2020) and Passes (2022) that were designed to give athletes, musicians, and influencers tools to monetize their followers through subscriptions, chat, and content without the baggage of being solely NSFW platforms. Creators on Fanvue monetize through subscriptions, tips, locked posts, and paid DMs, with Fanvue taking a ~20% cut on gross revenue—the same as OnlyFans’ model
- Growth took off in 2024 with the launch of Fanvue’s AI messaging and voice cloning tools—not allowed on OnlyFans—enabling creators to outsource fan engagement to synthetic versions of themselves, with ARR growing from $12M in April 2024 to $65M in April 2025. Compare to Stan at $14.7M ARR in 2023 (up 765% YoY), AI video platform Synthesia at $100M ARR in March 2025 (up 14% YoY), and OnlyFans at $1.3B gross revenue in 2024 (up 20% YoY).
- By adding AI avatar generation, voice cloning, and chat message automation, Fanvue is unlocking a new creator economy business model where the marginal cost of new content drops to zero, allowing creators to run their business 24/7 without the time, effort, and burnout of traditional creator work. That same infrastructure is now giving rise to a new category of entirely synthetic influencers—built from scratch by digital artists, Udemy-trained hobbyists, and agency-backed teams—which now account for 15% of Fanvue’s revenue, with top AI models like “Aitana” and “Emily Pellegrini” now generating $10K–$20K+ per month.
For more, check out this other research from our platform:
- Fanvue (dataset)
- OnlyFans (dataset)
- Passes (dataset)
- Passes: the $9.5M/year softcore OnlyFans growing 1166% year-over-year
- Linktree: the $33M ARR About.me for Gen Z
- Neal Jean, CEO of Beacons, on building vertical SaaS for creators
- Stan: from $15M to $27M ARR in 3 months
- Stan (dataset)
- Gumroad (dataset)
- Linktree (dataset)
