$9.4M/year Hermes of Powerpoint
Jan-Erik Asplund
TL;DR: After launching as a beautiful slide builder with Figma-style real-time collaboration, Pitch got off the venture track in January 2024 with a layoff and recap—now, its an attractive acquisition target for productivity suites like Grammarly that are bundling up docs & email. Sacra estimates Pitch grew hit $9.4M ARR in 2024, up 93% YoY. For more, check out our report and our full breakdown of Pitch's revenue & ARPU in our dataset.
Key points via Sacra AI:
- Circa 2013, apps like Mailbox (email) and Sunrise (calendar) reinvented core productivity apps with slick, modern UX, but as free apps, eventually sold to Dropbox and Microsoft—setting the stage for a rising tide of luxury prosumer SaaS products like Superhuman (2014, email) and Pitch (2018, slide decks) that built for a narrow segment of power users willing to pay to become marginally more productive.Pitch combined Figma-esque real-time collaboration and beautifully-designed templates in a browser-native slide deck creator, monetizing via a freemium self-serve model converting ~3% of users into paid tiers at ~$22-25/seat/month.
- After raising ~$135M and hitting a peak valuation of ~$600M in 2021 on just ~$1.5M ARR, Pitch struggled to scale beyond its niche of design-centric early adopters, leading to a layoff and recap in January 2024 to get off the venture track & rebuild as a profitable company—since then, Sacra estimates that Pitch has grown to $9.4M ARR by the end of 2024, up 93% YoY. Where Pitch missed the initial wave of generative AI adoption, startup competitors like Gamma at $50M ARR growing 656% YoY and Tome (briefly a breakout “text-to-slides” player before shutting down) along with giants like Canva at $3B ARR growing 44% YoY capitalized early on AI-native slide generation.
- With ~95% of its customers self-serving and being lean and profitable at ~$10M ARR, Pitch makes for an attractive acquisition target as every productivity platform bundles slides alongside docs & email—especially Grammarly, which recently acquired two other under-monetized product-centric companies in Coda (docs) and Superhuman (email). Like Tome, which recently shut down its slides app to relaunch as the AI CRM Lightfield, Pitch over the last year has shifted away from prosumer towards B2B with slides-as-sales-enablement, embedding HubSpot-integrated pitch rooms, buyer analytics, and interactive client-facing content directly into its core workflow.
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