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Where are Runway's video outputs being hosted or shared and how important is integration with hosting platforms such as Vimeo and TikTok?

Cristóbal Valenzuela

Co-founder & CEO at Runway

We see the videos our customers make with Runway everywhere: internally in their organizations and externally across multiple platforms at the same time. Today, content gets shared across multiple platforms - YouTube, Vimeo, TikTok, Instagram, and Facebook - at the same time, in multiple formats, and Runway makes that process easier.

Integrations are not only needed with distribution platforms but also with recording solutions. If the goal is to facilitate and simplify the process of making a video, it’s important to consider how to build tight integrations with cameras, phones, and recording solutions to make the process as smooth as possible. Additionally, besides publishing and distributing a video, it’s important to consider the collaboration and review process that happens before publishing. Right now that process is highly inefficient and involves disparate tools and systems for comments, versioning, sharing assets, and permissions. Everything from, Dropbox, WeTransfer, and a long list of add-ons for tools like Premiere, After Effects, or Final Cut. In that case, we don’t seek to integrate with those legacy solutions but leapfrog the process with our own verticalized/integrated solutions.

Find this answer in Cristóbal Valenzuela, CEO of Runway, on rethinking the primitives of video
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