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What was Chime's perspective on its competitive relationship with international neobanks, such as Nubank, Revolut, N26, and Monzo?
Anonymous
Ex-employee at Chime
Chime was focused really heavily on the US market—as they only operated in the US, they weren't really focused internationally. We were still in US growth mode, and there were a lot of accounts to acquire in the US.
There were talks about how competitive these international companies would be if they came to US markets, and some of them did, but at that point, Chime already had such a lead in the market.
When I was first joining Chime and I was talking to some people who’d been there longer, I asked them, "Why should I come to Chime? What's the difference?"
They all said some variation on, "We were first to market, we're the biggest, and it's really hard to catch up."
I think there's a lot of truth to that, especially with the brand recognition. I mean, again, Chime is such a great marketing company. People see their ads on TV all the time, and they're very known, probably one of the more known fintechs, if you will, from the average consumer.