What sets Kraken apart from other exchanges and how does it attract and serve specific customers and use cases better than competitors?

Kraken's an exchange platform that's been around for a decade. There are several things Kraken does really well vis-à-vis our nearest peers: the top three would be security, service, and bringing innovative offerings to bear. 

Security is obviously an incredibly meaningful part of the space and one of the things Kraken absolutely does best. 

We invest massively in this area, and through Kraken Security Labs, we secure crypto holders throughout the industry. We investigate various hardware wallets and vulnerabilities, and publish freely-available reports and guidance for clients  on how to trade and use  crypto safely and securely.

Service-wise, our whole team is  incredibly deep in crypto expertise. They have our clients' best interests in mind and get some of the most fantastic reviews from people in this space.

The most interesting thing, however, would be our innovative offerings—and there are a lot of firsts here. 

We were one of the first exchanges to go multitoken. When many of our peers were focused on Bitcoin, we were one of the first to list Ethereum. 

We brought out a lot of early pro trader products, we were one of the first to support margin trading, futures, and derivatives, and we also brought a trading terminal to the space. There's a long line of those kinds of products I could run through that we have planned for the future as well.