What role does Alloy play in the rise of headless and Jamstack e-commerce architecture, and how is the platform optimized for it?

We’re certainly excited for headless, because that increases the value prop of an integration platform like Alloy. Especially if brands are bringing more technical folks in-house, it's much easier for them to recognize the value. So if headless really takes off, that'll be good for us. But, many brands aren’t willing to build an engineering organization so we’ll have to see.