What other use cases and customer segments, besides marketing, does Wistia's product cater to?

Ben: The absolute core of our business is the marketing use case. Throughout the years, we've dabbled in different areas. One is video infrastructure for other companies, but we haven't really been focused on that for probably the last four or five years. We still have a number of customers in that space, but our growth and bread-and-butter is really around the marketing use case and helping marketers use video effectively in their businesses, brands, and campaigns.