What is Wingspan's strategy and rationale for offering its payroll and benefits product to individuals, rather than solely focusing on businesses?

We started 100% D2C and iterated around the product experience because that was a gigantic gap in the marketplace. 

Nobody had designed an all-in-one operating system that does payments, benefits, taxes, and everything that you need as a contractor. We saw that gap and built a really beautiful consumer experience with the thesis that the individual is gaining more power. 

They demand a better experience than logging into a TriNet portal or an ADP portal, which don’t provide anything for contractors besides a payment amount. 

Backtracking a few years, as we were thinking about how we could reimagine the payroll experience for this super fragmented marketplace, we realized we had to own the payment stream. Who starts the payment stream? It starts with companies: hence our go-to-market strategy of selling to companies and providing a beautiful experience for their end users.