What is the value of generative AI apps in content creation compared to human-generated content, and how can they complement each other?

I think right now, you can create really, really high quality stuff using Jasper. Really high quality content. But we always say you've got to play a role in editing it. Jasper left to himself is probably not going to come up with expert human level content. We see Jasper as a tool for writers, not a replacement. Creators using Jasper can get more time back for research, developing angles, and infusing lived experience into their content.

What’s interesting is that while Jasper doesn’t have emotions, it’s trained on data that lets it write stuff that looks very dramatic and is very in-tune with the emotions the writer wants to evoke. Jasper can very closely imitate people in that kind of style.

A year from now, two years from now, text generation's going to be five or 10 times better than it is now. I think people really underestimate how fast this is all going to keep getting better.