What is the strategic value of occupying the link-in-bio point in the market?

Creators are increasingly multi-platform and multi-SKU, so link-in-bio is a relatively universal need and allows us to address a pretty large part of the market from the beginning. Link-in-bio also lends itself to natural viral growth loops — many creators sign up for a link-in-bio product after seeing another creator using it in their bio. This organic growth benefits our users downstream too, since we’re able to keep investing in improving our product instead of spending that money to acquire users.