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What is the role of Runway in content creation for video platforms like TikTok, as compared to Adobe, Apple, and in-app tools?

Cristóbal Valenzuela

Co-founder & CEO at Runway

Every platform has a unique voice and style that’s important to follow. TikTok attracts a perceptive audience and the content published should always feel authentic and real, not polished. YouTube has the ability to convey a language specific to every niche community. Most importantly, video tools should allow you to be flexible and follow any type of language and format to match the channel. As an advertiser, you need to be able to tell a coherent story easily adaptable to different formats if needed. As a creator, the type of tool you use depends also on the type of content you are creating. If you are making 10-12 videos every day, like some of our clients, you need a robust tool that lets you edit quickly while delivering professional results.

Find this answer in Cristóbal Valenzuela, CEO of Runway, on rethinking the primitives of video
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