What is the market potential for FP&A startups and why is it an attractive space for founders to build their companies?

In general, the full toolkit and the job of the CFO has radically changed, particularly for mid to large-sized companies.

Historically, it was one of reporting, whether for the end of the quarter or for the end of a project. 

Instead, the job of the CFO has become much more active, looking to be predictive about the quarter, predictive in planning, and much more agile rather than, say, fixing budgets for hiring. Today, they need budgets to change dynamically based on who's showing up where and at what salary ranges.

There's a huge opportunity to rebuild all the tools, from FP&A to accounting, to be more real-time, more designed around a technical audience, and more aware of all the larger cloud offerings where all this data is being stored, from Salesforce to Snowflake.

We've backed a company called Mosaic, which is why the leader right now is an FP&A for mid-sized Series B, C, and now D and beyond companies. So my money is where my mouth is—it's a really terrific place to be building companies and to be funding folks, every part of every role within the finance organization.