What is the competitive landscape like between Figma, Adobe XD, InVision, Sketch, Canva, and other design tools?

Guest: All of them have a pretty clear idea of a single experience where a designer is required to handle a set of files, mostly UI. The prototyping works well. What they are missing is how designers are more torn towards developer thinking, which is something that Figma provides. If something doesn't work in Figma in the way it allows designers to align elements, it means that the developer is going to have a hard time doing that. Therefore, whatever we think as designers goes through a different process than in the other tools.

The other tools are developing very good tools for simplifying the workflow, but not changing the mindset. The collaboration is a second thought. If you look at Sketch, for example, you still have syncing of local files. They understand a bit better how not to make multiple versions, but that's still a 2010 way of looking at it, from when Dropbox came in and allowed for sharing of files. The reality these days is that we are way beyond that. Collaboration has to be a seamless shared place where everything is saved in a centralized place that is agnostic from each designer's machine.