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What is the central platform for customer data among Alloy's customers, and how does Alloy's integrations support managing data across platforms?

Sara Du

Co-founder & CEO at Alloy

Actually, that doesn't really exist right now, and that's what we want to be. Alloy is ideally the place where you are already integrating everything and can configure views and define structures for how you want to think about your data.

Most apps just aren’t well-positioned for this because they have a set view for what the data model for a customer object or order object should look like. For example, a reviews app has a different view of customer data attributes than an ecommerce platform might. Even Shopify, their UI has opinions on what data is more important, and everything else is dumped into custom attribute key-pairs.

Find this answer in Sara Du, co-founder and CEO of Alloy, on building the Switzerland of ecommerce software
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