What is Reverb Venture's broader thesis for investing in web3?

I've been a fan of crypto for a while and curious about the web3 space, but I really got into web3 through my focus around the creator economy and seeing this opportunity for web3 to create more upside for creators and their communities. 

I believe strongly that it's going to happen, and web3 will become a much more pervasive part of not just the creator world, but our digital lives overall. I think it's inevitable. 

But the more I dig in, the more I see examples that show how long we have to go before it can become truly mainstream. Where I've focused as an investor is we can help accelerate that process of web3 becoming mainstream and bringing more widespread usage in.

How do we have better onboarding? How do we create better consumer experiences? I think so much of the growth of crypto and web3 has been driven by the ideology of decentralization, as well as just pure speculation on the prices of tokens and things like that. 

That's great for the bootstrapping phase of getting things going, but to really get to the mass market, we need to focus on actual, great experiences for everyday people. That's the next phase. 

The other thing I look at is how do we get the critical infrastructure and tools in place to enable that? There's a lot that still hasn't built out, everything from wallets to easier development frameworks for dapps.