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What is Procol's customer churn rate and what are the primary reasons for churn and retention?

Gaurav Baheti

CEO of Procol

We have seen one customer churn so far overall across our history. I'm talking about our pivot to SaaS after that. We only had one customer churning. The reason for that was that we did not support a specific industry for which they needed this use case. And we realized that we don't want to go deeper into that industry solution for now. And that's the only reason why we did not prioritize that feature. And that's the main reason for churn. But other than that, we have not had any churns since we built it. And I think largely it would be good to continue upselling our solutions so that customers can keep questioning Procol's value and keep asking because our ticket sizes have now gone 3X also. So we may consider, hey, this is how much we are charging now, if they're comfortable, they should move to the newer plans, better service, better value, and so on and so forth.

Find this answer in Gaurav Baheti, CEO of Procol, on bringing procurement online in India
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