What is Alloy's tech stack for integrations, and which use cases and integrations are most popular among e-commerce customers?
Co-founder & CEO at Alloy
Most brands have some sort of ecommerce manager, who's thinking about their overall tech strategy (including how to unify in-person brand interactions into the rest of their online shopping data). Brands also have digital marketing teams and operations teams that have their own suite of tools. To give you a sense for how large the ecommerce SaaS ecosystem is - Shopify has 7,000 apps on their app store, but they’re not the only ecommerce platform. There’s also Salesforce Commerce Cloud, Magento, WooCommerce, BigCommerce, etc. And while there’s certainly overlap between some ecosystems, the number is certainly above 20,000 unique software tools that serve ecommerce brands. We have a resource we’re updating constantly to give brands a sense of top tools in each layer of the stack (runalloy.com/stack).
For automation on Alloy, we see a lot of recurring names like Gorgias and ReCharge, but also we’re usually the first to meet up and coming players as well. We sit in this unique position where we are the “Switzerland” of the ecommerce SaaS ecosystem, and are effectively friends and partners with everyone. With regards to use cases, it varies, but they mostly revolve around marketing and operations. There is no single “top use case” because if there were, that should be an app in itself. We cover the 80% of highly customized automations and integration scenarios that can’t exist in individual apps or their native integrations. Some examples would be custom rewards and gifting flows, fulfillment logic, profitability calculation exports, etc.