What is Alloy's approach to building integrations with third-party apps, and how does it incentivize other companies to build their own integrations?

There's a lot of inbound relative to our size, to be honest. I actually feel bad because we haven't been able to slate a lot of integrations to promising new partners. With those 7,000 Shopify apps, a bunch are excited about us because they know we’ll bring in the high-quality merchant leads, so that's the motivation. They see us as a channel to then also enable connections to other ecommerce apps. With Zapier, those connections aren't going to be deep, so you can't enable as many use cases. 

That's been huge, and we’re excited to release our developer platform this year, it’ll be a huge unlock for the ecosystem.