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What does Runway's upsell process for bigger enterprise deals look like?

Cristóbal Valenzuela

Co-founder & CEO at Runway

Product comes first. Product is the best motivator for folks to really understand how to get the most out of what we're offering. Our upsell motion has been very bottom-up, allowing a few folks inside the companies to use the product, get familiarized, and spread the word, and then we basically build from there. Our sales mechanism is to land into those and then expand as soon as possible, rather like a top-down decision-making process, which is more tied to the old media paradigm. With Runway, anyone can sign up for an account and start using the product. And so, you have all these creators inside the companies, creating videos for themselves and figuring out the solution on their own. You don't have to go through a lengthy sales process. 

Find this answer in Cristóbal Valenzuela, CEO of Runway, on rethinking the primitives of video
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