What distinguishes Alloy's integration marketplace from the traditional app store model embraced by platforms like Shopify?

I think it's really good that Shopify opens up their APIs for the community. But ultimately it is for the purpose of extending the functionality of their ecommerce platform. And the risk that a lot of apps see is, what if they just copy us? There have been times where Shopify edges into someone's territory, so it’s increasingly a concern.

Whereas for us, our game is to be the connective tissue and the one API for the ecommerce ecosystem. We're not trying to advance some other product we have. We're really just increasing the connectivity of the ecosystem. So I think the goals are very different, and SaaS vendors and merchants can see and feel that.