What are the trends in the tooling used by successful creator businesses?

Creator businesses are incredibly diverse so it’s difficult to generalize what success looks like. The main challenges creators experience with creator tools are: a) finding it hard to stitch many different tools together to get their business to work and b) doing everything manually (which is quite frustrating). 

Creators are largely still on the creator tool stack. Existing SMB software stacks are often too hard to adopt and too heavy duty for creator needs. However, as creators grow and typically when they get to a point of needing a small team to support their business, they resemble traditional SMBs more and then have the resources and team to set up and use those SMB tool stacks.