What are the trends in average order value (AOV) for on-demand delivery companies?

I think for grocery delivery related to quick commerce, AOV tends to trend down because people are looking increasingly for convenience and that means ordering whatever they need at the moment that they want it.

I think it’s also related to Prime membership subscriptions, as prime membership increases penetration, you pay £10 – 15 per month, people tend to order more frequently, which doesn’t increase AOV at all. It's having the opposite effect.

I think most of the online food delivery players that are doing groceries, all these players are that emerging in the UK they have a minimum spending requirement because people otherwise would be just a bunch of bananas or small ticket size items.

In that sense, it's really complicated to make unit economics work.

There's some room to upsell. Also, for these players to increase their addressable market, they need to reach more people. Right now, one of the barriers to reaching some people it's because food delivery is expensive. So if they want to reach those people, companies can create cheap brands, so that we can reach those people.