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What are the metrics or milestones that Procol has been tracking to determine early indicators of product-market fit?
Gaurav Baheti
CEO of Procol
Last year was a changing moment for Procol because we built all the ground fundamentals on what we consider PMF. One of our investors Sajith had posted something about this, what we consider PMF. PMF is when you have a product that has repeatable GTM and positive unit economics, and all three things worked out for Procol very well, which is where we considered. And then on top of this, the growth rate that you can control and continuously improve on became the North star for us at Procol. So the product was built, GTM was set up, and unit economics made sense. That's when we said all good to scale.
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Gaurav Baheti, CEO of Procol, on bringing procurement online in India
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