What are the main forces driving data integration and companies like Fivetran?

There’s about three or four different things all happening in parallel.

Obviously, there are new SaaS applications everyday, and more data that exists in these little pockets of apps all over the business. 

Then there’s the Snowflakes, BigQuerys, Redshifts, and Databricks of the world, which are doing a really good job of getting a foothold earlier and earlier in companies. 

Thirdly, I think companies are increasingly actually getting value out of their data warehouses. Once they get that bug, hire a data person, and the data team starts actually delivering value, they get hungry for other potential sources of data that they can get value from.

Finally, I think as companies start offering this—whether it's via a third party like Fivetran or as a built-in feature, a la companies like Segment or Heap—there is a sense of, "Hey, this is a really delightful experience, and we’re able to do really great things with that data feed that these companies are giving us." 

Other companies either see that and try to build that to compete, or data teams start demanding it because they saw it in one of their products.