What are the benefits of Pawp's consumer-facing subscription product and who are the target users?

Historically, we've been perceived as a complement to the vet—“We’re here when your vet is not.”

As we look at the future of Pawp, we think the edge is in really getting to a point where we position ourselves as your go-to vet. 

In reality, you go to the physical vet once a year, but for the other 364 days, there is a gap in care. For many pet parents, the annual visit is the only time they can discuss their pet’s health with an expert they can trust. Folks who come to us either have a vet but don’t feel like they can access them easily, or don't have one and need an expert in their lives. Right now there are very few people who consider us the go-to vet per se, but that's changing.