What are the benefits and drawbacks of using embedded monetization options like Instagram Checkout compared to link-in-bio for creators?

Embedded options definitely offer convenience, but ultimately aren’t owned by the creator both in terms of the data they can keep and the nature of the interaction with fans. Moreover, creators are often multi-platform so the embedded options can start to feel like you’re setting up and running multiple businesses in parallel.

With link-in-bio, creators can fully customize the experience, own the data and relationships, and see it as an opportunity to get closer to their fans through a channel that they own and control.