What are some specific examples or use cases for data integration?

Yeah, so there's a few common use cases that I like to throw out there. 

For one, let's say you want to report on all the transactions that have been processed by your payment provider, for example, to report on your monthly revenue. Extracting payment data is a common use case that you'll see if you look at the Fivetran connectors or Airbyte connectors or even the SaaS companies that are offering first-party integrations with warehouses.

In the marketing category, let's say you want to analyze your ads that are performing best so you can make better marketing decisions—or maybe you’re doing analytics for your customer support team and you want to query the complaints and suggestions that are flowing through your help desk.

There are a number of popular verticals where getting data into the data warehouse is a really common problem, but those three are few of the marquee use cases that come to mind.